Helping Women

Define Their Spice.

If you're new here, welcome!
Hope you stretched before this visit.

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Hot Takes and Real Life

Warning: Extra opinions. What I'm loving, hating, and side-eyeing about our industry / the world. 

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Spicy Brand Makeovers

Because I can't help myself — messaging makeovers of all your favorite brands. 

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The Best in Marketing 

Weekly Scoville scale rankings of the spiciest brand campaigns on the internet.

What to Expect / What to Expect / What to Expect / What to Expect /

Hot Take Readers Say

"The Hot Take is easily my favorite email of the week. It's like a loving, spicy little punch in the face."

—  Ralph Loren, Fashion Designer